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Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
07. September 2017
Three awards for AIDA
On September 5, 2017, AIDA Cruises received the “German Cruise Line Award” three times at Seatrade Europe in Hamburg, the leading exhibition for the cruise industry. AIDA won in the categories Environmental Commitment and Favorite Ship. The award presented by the port ... [more]
24. August 2017
Hamburg Cruise Days 2017: AIDAprima leads the grand ships’ parade
One of the guests at the Hamburg Cruise Days on Saturday, September 9, 2017, will be an AIDA ship, in the shape of AIDAprima. The 300-meter-long and 37-meter-wide cruise ship will lead the grand Cruise Days Parade on Saturday evening (starting around 9:15 p.m.) and she will also ... [more]
11. August 2017
AIDA Cruises greets Hanse Sail 2017 with two AIDA ships
For the fourth time in a row, AIDA Cruises has agreed to sponsor a ship for one of these major public attractions of one of Germany’s biggest maritime festivals. Thanks to the support of the cruise company based in Rostock, the venerable Russian vessel “Kruzenshtern” will be a ... [more]