We use social media and the AIDA Weblounge to give our guests interactive platforms to share information about AIDA. This not only benefits the activity and dialog within the communities, but our company as well. We receive feedback every day and can contact our guests just as simply and easily as they can contact us.
In 2013, we saw our number of Facebook fans increase from 400,000 to 650,000. In addition to the latest news, video clips, and information about AIDA, we also provide an up-to-date platform on Facebook for direct interaction. The content that users share also allows for prospective cruisers to gain personal insight into the world of AIDA. For many followers, this is certainly a valuable tool for planning their next dream vacation. This community thus offers real added value for our fans as well as potential guests. For AIDA, these platforms allow us to receive many valuable tips on what we can do to keep improving.
Another important component of our online dialog is the AIDA Weblounge. Of course we are also active on YouTube, Twitter, and Google+, where we provide information about vacationing with AIDA. It is nice to know that you can still be connected to the rest of the world while out at sea: All of our ships are equipped with Internet service.
In order to make searching for and booking a future vacation as easy and straightforward as possible, we are constantly working to improve the user-friendliness of our webpages. We thus give our guests a convenient option for booking their next dream vacation – and protect the environment at the same time by saving paper.
