SOS-Kinderdorf e.V. (Children’s Villages) and AIDA Cruises celebrated their 10-year partnership in 2015. From the traditional new year’s raffle, which AIDA Cruises organizes on its fleet each year, we collected a total of 100,000 euros in 2015. AIDA Cruises is once again putting the donation toward supporting the SOS Kinderdorf in Iloilo, Philippines as well as SOS projects in Germany, which care for young refugees.
In addition, AIDA Cruises donated 100,000 euros to the alliance “Aktion Deutschland hilft” toward aid for refugees and supported the commitment of the nonprofit association “Ökohaus e.V.” in Rostock.
In 2015, AIDA Cruises also actively sponsored sports and athletes. As a partner of TEAM HAMBURG, AIDA Cruises sponsored Hamburg athletes on their way to the Olympics in Rio in 2016. Moreover, we have made ourselves strong for the Hanseatic City's bid to host the 2024 Olympic and Paralympic Games. Additionally, we supported the Northern German mixed sailing team made up of our AIDA student Lea Spitzmann and her sailing partner Hauke Erichsen as they prepared for the 2016 Olympics.
On the occasion of the Hanse Sail 2015, AIDA Cruises provided the boat sponsorship for the Russian traditional sailor “Kruzenshtern” for the second time in a row.
Cultural diversity is an essential part of the corporate culture at AIDA Cruises, as the company has employees from more than 40 nations. Cosmopolitan openness, respect and team work among people of different nationalities are therefore firmly anchored in the company. That is why in 2015, AIDA once again supported the democracy initiative “WIR. Erfolg braucht Vielfalt” (WE. Success needs diversity) by the state of Mecklenburg-Western Pomerania with a donation of more than 5,000 euros. This donation will help support the open-air benefit festival “Jamel rockt den Förster” (Jamel rocks the rangers), which is directed against right-wing extremism.
Since 2002, AIDA Cruises has been the main sponsor of the Festspiele Mecklenburg-Vorpommern and thus the most important classical festival in Germany. In 2015, we extended our cooperation by an additional three years.
With our sponsoring of the Teens concerts at the Volkstheater Rostock in the 2015/2016 season, AIDA Cruises also promotes young musicians.
Moreover, AIDA Cruises was one of the key sponsors of the “4 mal 75” (4 times 75) exhibition in the Kunsthalle Rostock. This exhibition presented a retrospective of the work of Feliks Büttner, the creator of the AIDA smiling lips, to mark his 75th birthday.
As a sponsor of the St. Pauli Museum in Hamburg, AIDA supports the development and conservation of the museum. The museum documents the history of Hamburg's most well-known district and plays an important role in creating awareness of this unique district's history and culture. Additionally, the museum also provides support to the homeless of St. Pauli as well as those in need.
We are also committed as a long-term partner to various social and cultural institutions in the region. We support organizations such as the German Seafarers' Mission as well as the University of Rostock, the Rostock University of Music and Theatre, the local School Music Weeks, and the Rostock Zoo.
