Protecting the environment both on land and at sea for us means, alongside reducing emissions, conserving resources and minimizing our energy consumption as much as possible. Our long-term goal is to offer carbon-neutral cruises. As a result we are committed to developing alternative technologies for producing and harnessing energy.
As far as reducing emissions and conserving resources is concerned, we believe that the best ton of fuel is the one that was never used in the first place. Thanks to a wide range of measures, in 2018 we managed once again to reduce the total energy consumption on board per person per day by a further 1.7 percent on the previous year (not including AIDAnova).
We are supporting the phased plan developed by the IMO (International Maritime Organization) aimed at reducing ships’ emissions and even go beyond this initiative in many areas.