Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
15. August 2019
AIDA Cruises: start of construction for the second LNG cruise ship at the Meyer Werft shipyard in Papenburg
On August 15, 2019, the first steel cut took place at the Meyer Werft shipyard in Papenburg for the sister ship of AIDAnova, the world’s first cruise ship that is fully powered with low-emission liquefied natural gas (LNG). Just a few days ago, AIDA Cruises was awarded the Blue ... [more]
12. August 2019
AIDAnova is the first cruise ship to receive the “Blue Angel” certification for its eco-friendly ship design
“We are very honored to receive this recognition of our long-standing commitment to protecting the marine environment and reducing emissions. Together with the Meyer Werft shipyard in Papenburg we built AIDAnova, the world’s first cruise ship, which is operated entirely with ... [more]
08. August 2019
AIDA Cruises: Alexander Ewig is the new SVP Marketing
With Alexander Ewig, an international marketing & digital expert is joining AIDA Cruises’ management team starting on September 1, 2019.In this position, he will be responsible for the entire brand communication, including direct sales and e-commerce.“One of the biggest ... [more]
01. August 2019
AIDA Cruises starts new round of job training
On August 1, 15 young people will start their job training with the cruise company AIDA Cruises and at the AIDA Customer Center. Ten future travel agents will be joining the AIDA Customer Center in August. AIDA Cruises, meanwhile, will gain a media designer, an industrial ... [more]