Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
03. July 2018
Cruise ship AIDAperla celebrates first birthday
Guests and crew celebrated AIDAperla’s first birthday last Saturday in radiant sunshine. Celebrity well-wishers included Gil Ofarim. The well-known singer and actor sang the birthday serenade and, performing with his dance partner Ekaterina Leonova, delighted guests with a ... [more]
04. June 2018
AIDA Cruises in a double pack
On Saturday evening (June 2, 2018), the visitors of Rostock-Warnemünde were treated with an impressive sight in the fabulous summer weather: The cruise ships AIDAmar and AIDAbella set sail together from Rostock-Warnemünde at 8.00 p.m.
For the guests aboard AIDAmar, the lines ... [more]
25. May 2018
New addition to the AIDA Cruises fleet: AIDAmira to join the Selection program in 2019
AIDA Cruises is adding a further ship to its fleet in 2019. AIDAmira, as the future cruise ship will be named, will sail for AIDA’s Selection program.
Felix Eichhorn, President AIDA Cruises, explains: “The feedback we have received from our guests and the high demand for our ... [more]
26. April 2018
Groundbreaking partnership for sustainable cruise tourism in Schleswig-Holstein
The Federal State of Schleswig-Holstein, the Federal State capital Kiel, the Seaport of Kiel and the Costa Group came together on Thursday, April 26, 2018, aboard the cruise ship “AIDAluna” to set out the ways in which they will be stepping up their existing collaboration. Their ... [more]