Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
05. October 2017
The biggest choice of vacations in one catalog
- Routes to Australia, Indonesia, Shanghai and the Seychelles- AIDA Selection dream destinations and AIDAaura world cruise- Newest ship, AIDAnova, cruising the Canary Islands
The new AIDA Catalog with all cruises for the travel period from February 2018 to April ... [more]
21. September 2017
AIDAnova: First engine room module on Neptune shipyard finished
oday, Thursday, September 21, 2017, an AIDAnova module has been released into the water for the first time at the Neptun shipyard in Rostock, which belongs to the Meyer Group. This is the first of two floating parts, so-called Floating Engine Room Units (FERU), which was placed ... [more]
08. September 2017
AIDAnova: Lots of new highlights from bow to stern
The new AIDA generation will be taking to the seas in December 2018 in the shape of AIDAnova. The world’s first LNG-powered cruise ship, AIDAnova will be spending her maiden season in winter 2018/19 in the Canary Islands. On December 2, 2018, the new ship will visit the ... [more]
07. September 2017
Three awards for AIDA
On September 5, 2017, AIDA Cruises received the “German Cruise Line Award” three times at Seatrade Europe in Hamburg, the leading exhibition for the cruise industry. AIDA won in the categories Environmental Commitment and Favorite Ship. The award presented by the port ... [more]