Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
21. April 2016
Her first call at port: AIDAprima says hello to Hamburg
On the morning of April 21, 2016, AIDAprima, the new flagship of AIDA Cruises, entered the Port of Hamburg. At around 8 am, the 300-meter-long ship docked for the first time at the Cruise Center Hafencity West. The plaque to commemorate this first call at port was presented to ... [more]
14. March 2016
AIDA Cruises takes delivery of new flagship AIDAprima
On March 14, 2016, AIDA Cruises took delivery of its first newbuild of a new ship generation from Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki during a formal ceremony. In the presence of Michael Thamm, CEO of the Costa Group, and Felix Eichhorn, President AIDA Cruises, ... [more]
29. February 2016
AIDA Cruises: Christening of the new flagship AIDAprima on May 7, 2016 as the highlight of HAMBURG PORT ANNIVERSARY
AIDAprima, the 11th ship in the AIDA fleet, will be christened in Hamburg (Germany) on May 7, 2016 as the glorious climax of the 827th HAMBURG PORT ANNIVERSARY. Already from April 30, 2016, Hamburg will be the home port for AIDAprima’s seven-day round trips to Western Europe's ... [more]
18. February 2016
“Best of Northern Europe” with AIDAaura
In response to huge demand, for the summer 2016 season cruise company AIDA Cruises has added further sensational routes to its most popular destinations in Northern Europe. In summer AIDAaura will be setting sail for the most beautiful destinations in the Baltic, Norway, Iceland ... [more]