Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
06. January 2016
AIDA Cruises achieves positive sustainability result in 2015
AIDA Cruises, a pioneer in the German cruise industry when it comes to sustainability, successfully continued in its commitment to reduce emissions in 2015.“We have once again achieved important milestones in environmental protection. Since 2015, AIDAsol is the first cruise ship ... [more]
04. January 2016
AIDA Cruises: Dr. Gerlinde Leichtfried is new Senior Vice President Marketing & E-Commerce
Dr. Gerlinde Leichtfried (39) has been reinforcing the AIDA Cruises leadership team as of January 1, 2016 in her new role as Senior Vice President Marketing & E-Commerce. In this position the native Austrian will be responsible for all brand and product communication, ... [more]
30. December 2015
Devin Miles, Sandra Rauch & Malte Brekenfeld live an Bord erleben
2016 stehen beim Kreuzfahrtunternehmen AIDA Cruises zahlreiche spannende Themenreisen mit international anerkannten Künstlern wie Devin Miles, Sandra Rauch und Malte Brekenfeld auf dem Programm.Der zeitgenössische Künstler Devin Miles beschäftigt sich mit den Ikonen der Film- ... [more]
15. December 2015
Costa Group is the first cruise company to start trialing humanoid robots
The Costa Group signed an exclusive agreement, worth more than a million euros, with the French company ALDEBARAN, a subsidiary of the SoftBank Group, for the use of "Pepper" robots. Pepper is the world’s first robot that reads main human emotions. He is ideally suited ... [more]