Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
24. November 2015
Premiere in Abu Dhabi: AIDAstella docks at the new Cruise Terminal for the first time
On Monday, November 30, 2015, the guests and crew of AIDAstella experienced a very special premiere in Abu Dhabi, the capital of the United Arab Emirates. At around 8 p.m. local time, AIDAstella became the first cruise ship of the Costa Group to dock at the newly constructed ... [more]
05. November 2015
Starting spring 2017 AIDAbella will be the first German cruise ship departing from Shanghai all year round
With AIDAbella, AIDA Cruises, Germany’s leading cruise company, will be stationing a ship in China all year round for the first time, offering cruises from Shanghai on the Chinese market. "AIDA would not be so successful today if we had not constantly ventured into new ... [more]
20. October 2015
AIDA Cruises is Service Champion 2015
The cruise line AIDA Cruises has been awarded the Golden Seal for best service quality. As the winner in the “Cruises” category, AIDA earned the highest score for best experienced customer service. In the total scoring of all 1,989 companies from 232 sectors AIDA also secured a ... [more]
15. October 2015
AIDA Cruises wins first place in the cruise industry once again and is awarded the German Fairness Prize 2015
The cruise line AIDA Cruises has won the German Fairness Prize 2015. In collaboration with n-tv, the German Institute for Service Quality conducted an extensive consumer survey and gathered around 45,000 customer rankings for more than 400 companies. AIDA won first place and is ... [more]