Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
AIDA Cruises, the Number One in the German cruise market, has brought premium coffee brand Starbucks on board - thus once again expanding its catering range. With its broad product palette the long-standing American company is the world’s leading brand for specialty coffees.
As of January 10, 2016, guests will be able to enjoy a vast array of Starbucks products for the very first time on board a German cruise ship. As part of the “We proudly serve Starbucks” partnership, the extensive range carried by the Pier 3 Market on board AIDAprima will be extended to take in this popular coffee and other Starbucks specialties. This offer is to be gradually introduced to other ships of the AIDA fleet over the coming months.
“Thanks to this partnership we have added a further highlight to our gastronomic world and, with Starbucks, we are presenting our guests with another premium brand on board our fleet,” says Steffi Heinicke, Vice President Guest Service, AIDA Cruises.
Guests will be able to choose from up to 26 different specialty coffees and teas. From the simple and classic “Americano” to a “sugar-free hazelnut-flavored latte” the Starbucks program has the right product for every coffee lover. Depending on the product, guests can also choose from three different sizes: Espresso, Tall or Grande.
Just as AIDA Cruises has developed the cruise into one of Germany’s most popular types of vacation, Starbucks reinvented the modern coffee shop, transforming a hot drink into an emotional flavor experience. Today coffee lovers make a beeline for Starbucks outlets all over the world – and now they can do so on board AIDAprima as well.
Further information about AIDA vacation world offers is available from travel agencies, at www.aida.de or by calling the AIDA Customer Center at +49 (0) 381 / 20 27 07 07.
Richard Welge (49) is the new Vice President Customer Experience of AIDA Cruises. He reports directly to Michael Ungerer, President of AIDA Cruises, in this newly created position. "I am delighted to have Richard Welge on board as an experienced professional who will help ... [more]
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel ... [more]
Over 10,120 questions and answers, 131,774 photos, 2,510 trip reports, and now even 100,000 members – these are the impressive numbers behind the largest German-speaking community of a travel company, the AIDA Web Lounge. AIDA Cruises, Germany’s leading cruise line is ... [more]
On July 24, AIDA Cruises presented its current Sustainability Report "AIDA Cares 2015" to the public in Hamburg. It is based on the internationally recognized standard of the Global Reporting Initiative (GRI). The reporting period covers all relevant facts and figures ... [more]