Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises: Cruise vacations “Made in Germany” for the Chinese market starting from spring 2017
Rostock, 13. October 2015
From spring 2017, AIDA Cruises, Germany’s leading cruise line, will deploy one AIDA ship in China all year round to offer cruises from Shanghai for the Chinese market. The company announced this move at the China Cruise Shipping Conference, an annual industry gathering which took place this year for the 10th time in Shanghai.
“Through AIDA’s continuous growth, we have turned Germany into the second largest cruise market in the world. With our Costa brand, we have been working as pioneers in China since 2006 and were the first international shipping company to develop the cruise market there. Enlarging our product portfolio on the fastest-growing market in the world is a strategic step for the further successful development of Costa and AIDA”, said Michael Thamm, CEO of the Costa Group.
AIDA President Felix Eichhorn commented: “We are proud to be providing further important momentum for the emerging Chinese market. AIDA will acquire large numbers of new guests and customers for this still young market with its lifestyle-oriented and innovative products made in Germany. At the same time, we will continue to largely determine the rapid pace of growth on the German market in the future with our four new vessels to be commissioned by 2020.”
Michael Ungerer, former AIDA President, took over as Chief Operations Officer of Carnival Asia in Shanghai on September 1, 2015. For more than 17 years, he was involved in leading positions – ultimately as President – in developing AIDA Cruises into one of the most successful cruise markets in Europe. With his experience, he will make a valuable contribution to realizing AIDA plans for growth in China.
“My team and I are happy to welcome AIDA. The innovative German cruise line will not only broaden the variety of cruise products by meeting the growing demand, but as well strengthen our leading position on the Chinese and Asian market”, says Buhdy Bok, President Costa Group Asia.
The company will announce further details of the deployment of an AIDA ship on the Chinese market at a later date.
24. January 2020
AIDA Cruises offers gap year to bachelor’s graduates
Starting now, the cruise line is offering bachelor’s graduates the opportunity to gather practical work experience on shore and on board the AIDA fleet.“Young people who have earned their bachelor’s degree can gain professional experience with us before pursuing their master’s ... [more]
10. January 2020
AIDA starts into the "All inclusive summer"
Cast off for a perfectly happy holiday! On Friday, 10 January 2020, the cruise company AIDA Cruises is launching its "All inclusive summer" campaign: Until 31 January 2020, an all-inclusive package can be booked for the 2020 summer season. This allows guests to enjoy a ... [more]
01. December 2019
Franziska Knuppe names AIDAmira
On November 30, 2019, AIDA Cruises welcomed AIDAmira, the fourth Selection Class vessel, to its fleet. Model and TV host Franziska Knuppe, with Captain Manuel Pannzek by her side, christened AIDAmira successfully on Saturday evening at 11 p.m. in Palma de Mallorca. A fireworks ... [more]
27. November 2019
Holiday highlights on board AIDA
Leaving all the holiday stress and winter behind while still enjoying the traditional Christmas spirit far away from home. Or dancing carefree at a wild New Year’s Eve party with amazing light shows. These dreams come true with AIDA.
Dreaming of a delicious Christmas... on ... [more]