Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
07. November 2014
Cruise by candlelight
This year as well, the ten ships of the AIDA fleet offer many Advent, Christmas and New Year's Eve cruises. The destinations range from the Caribbean to Thailand. Among the highlights is a visit to Rome on December 24th and the New Year's Eve fireworks on Madeira. During the ... [more]
04. November 2014
AIDA publishes its kids' travel guidebook
The AIDA Clubbies are seen as big heroes by the little ones on board the AIDA ships. They are called Alwine, Itzi, Dodo and Achwasachwas, and they see to it that each cruise is accompanied by a lot of fun. For the first time the children's travel guide with the Clubbies in the ... [more]
28. October 2014
AIDA receives the Deutsche Kreuzfahrtpreis 2015 (German Cruise Line Award)
A vacation on AIDA’s ships means relaxation and diversions, enjoyment and excellent entertainment. The cruise ship company has now received two awards for its offers: During the annual dinner of the CLIA shipyard association on October 27, 2014 in Hamburg, AIDA won the Deutsche ... [more]
18. October 2014
AIDA Cruises: Dr. Monika Griefahn christens world’s first LNG Hybrid Barge in Hamburg
The world’s first LNG hybrid barge of Becker Marine Systems was christened with the name “Hummel” on October 18, 2014, at Grasbrook Quay in HafenCity Hamburg. The godmother of the inaugural event for the floating LNG power plant for environmentally friendly energy supply of ... [more]