Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
04. July 2014
Dance on the Atlantic – crossing the big pond with AIDA
When the famous seafarer Christopher Columbus sailed across the Atlantic in 1492 he didn’t know where the voyage would end. In America. Five centuries after his discovery of the new continent, crossing the Atlantic Ocean by ship has lost none of its fascination and allure. In ... [more]
01. July 2014
750,000 Facebook fans on board
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.“Direct contact with our ... [more]
19. June 2014
First guide dog goes on an AIDA cruise
Barrier-free accessibility is a high priority with AIDA Cruises. In May 2014, a certified guide dog accompanied a couple on an AIDA Cruise for the first time. Nine-year-old Alfa helped her blind owner, Frank Kähms, make his way around the ship. This was a first for him and also ... [more]
30. May 2014
Excellent conferencing at sea: AIDA vessels recognized as “Certified Conference Ships”
AIDAaura and AIDAvita are the first cruise ships to receive the accolade of “Certified Conference Ship.” The ships were audited in mid-May and certified with the quality check of the VDR (German Business Travel Association).This means that the ships meet all quality criteria ... [more]