Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
27. May 2014
Prize-winning: AIDA cookbook receives Gourmand World Cookbook Award in Beijing
The prestigious Gourmand World Cookbook Awards were held in Beijing on May 20 and 21, 2014. Having already qualified in advance as the best German travel cookbook, “Das marktfrische AIDA Kochbuch” managed to take third place at the world finals.During the course of 144 pages, ... [more]
21. May 2014
AIDA Cruises increases arrivals in Hamburg
In 2015 the cruise line AIDA Cruises will visit the Hanseatic City of Hamburg a total of 55 times with five ships. AIDAbella will be new to Hamburg. The amount of ship arrivals will increase from 49 to 55. From May 2nd to October 13th, 2015, AIDAbella will visit the Hanseatic ... [more]
06. May 2014
AIDA Cruises: Dr. Ali Arnaout is the new CFO & Senior Vice President Business Development
Dr. Ali Arnaout (45) joined the AIDA Cruises executive management team on May 5, 2014 as the new CFO & SVP Business Development. He therefore succeeds Paul Soulsby as CFO, who was appointed Senior Vice President Shared Services for the Costa Group in Genoa in January 2014. ... [more]
03. May 2014
AIDAprima has successfully touched water
On May 3, 2014, at 2 p.m. local time, the dry-dock gates opened for AIDAprima for the first time at the Tategami Plant of Nagasaki Shipyard of Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki, Japan. The cruise ship has touched water and has successfully demonstrated its ... [more]