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AIDA: Number of Facebook Fans reaches Half a Million

Rostock, 29. May 2013

On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.

To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.

“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.

The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.

30. May 2014

Excellent conferencing at sea: AIDA vessels recognized as “Certified Conference Ships”

AIDAaura and AIDAvita are the first cruise ships to receive the accolade of “Certified Conference Ship.” The ships were audited in mid-May and certified with the quality check of the VDR (German Business Travel Association).This means that the ships meet all quality criteria ... [more]

27. May 2014

Prize-winning: AIDA cookbook receives Gourmand World Cookbook Award in Beijing

The prestigious Gourmand World Cookbook Awards were held in Beijing on May 20 and 21, 2014. Having already qualified in advance as the best German travel cookbook, “Das marktfrische AIDA Kochbuch” managed to take third place at the world finals.During the course of 144 pages, ... [more]

21. May 2014

AIDA Cruises increases arrivals in Hamburg

In 2015 the cruise line AIDA Cruises will visit the Hanseatic City of Hamburg a total of 55 times with five ships. AIDAbella will be new to Hamburg. The amount of ship arrivals will increase from 49 to 55. From May 2nd to October 13th, 2015, AIDAbella will visit the Hanseatic ... [more]

06. May 2014

AIDA Cruises: Dr. Ali Arnaout is the new CFO & Senior Vice President Business Development

Dr. Ali Arnaout (45) joined the AIDA Cruises executive management team on May 5, 2014 as the new CFO & SVP Business Development. He therefore succeeds Paul Soulsby as CFO, who was appointed Senior Vice President Shared Services for the Costa Group in Genoa in January 2014. ... [more]

Pressekontakt

 

Hansjörg Kunze
Vice President Communication & Sustainability

E-Mail: presse@aida.de