Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
04. March 2014
Easter at Sea
Planning an Easter cruise right means getting a lot more AIDA vacation for fewer vacation days. As an example, just four vacation days are necessary to spend seven days soaking up the sun in the Canary Islands aboard AIDAblu.A one-week cruise using just four vacation days aboard ... [more]
28. February 2014
Dream holidays ahead: first 2015/2016 AIDA cruises can now be booked
The new 2015/2016 AIDA catalogue will be published on 21 March 2014. Given substantial demand, the most popular routes can already be booked as from 28 February 2014. Guests can now reserve their favourite cabins on board AIDAblu’s summer cruises in the Western Mediterranean, on ... [more]
20. February 2014
AIDA and Therme Erding together on a sauna and spa cruise
AIDA and Therme Erding together on a sauna and spa cruise From September 6th to the 13th, 2014, on board AIDAmar, it will be all about wellness and the sauna experience on this very first AIDA Therme Erding sauna cruise. A unique sauna program has been developed for the Baltic ... [more]
14. February 2014
Sustainable actions, responsible growth
“Structuring growth sustainably and responsibly” - that was the subject of the Parliamentary Evening on February 13, 2014, hosted by Rostock cruise line AIDA Cruises and the Representation of the State of Mecklenburg-Western Pomerania in Berlin. Around 180 personalities ... [more]