Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
06. February 2014
AIDA Cruises is main sponsor of the 825th HAMBURG PORT ANNIVERSARY
In 2014, AIDA Cruises is once again the main sponsor of the HAMBURG PORT ANNIVERSARY. From May 9th to 11th, 2014, over a million people are expected to attend the largest maritime festival in the world. This year, three AIDA ships will grace the port’s anniversary with their ... [more]
31. January 2014
AIDA Cruises celebrates roofing ceremony of the new office building complex
On January 31, AIDA Cruises celebrated the roofing ceremony of its new office building complex, AIDA Home, at the Rostock city harbor. The company used this traditional ceremony as a chance to thank all construction companies and partners involved. Seven months after the ... [more]
28. January 2014
AIDA Cruises is Top Employer in Germany 2014 in Tourism
On Monday evening (January 27, 2014), the cruise company AIDA Cruises was awarded the Focus seal “Top Employer in Germany 2014” for the tourist industry.“We would like to thank our employees for their confidence in us. This award shows us that our dedication to our staff is ... [more]
22. January 2014
Keel Laying of the World’s First LNG Hybrid Barge in Komárno
The keel laying of the world’s first LNG Hybrid Barge took place at a ceremony held at the ”SAM Shipbuilding and Machinery“ shipyard in Komárno, Slovakia in the second week of the new year.In the presence of representatives of the shipyard, AIDA Cruises, Becker Marine Systems ... [more]