Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
25. September 2013
AIDA Cruises wins ‘2014 German Cruise Prize’
The cruise operator AIDA Cruises has won the ‘2014 German Cruise Prize’ in the "Best Family Product" category. The coveted honor is awarded annually by the prestigious Koehlers Guide Kreuzfahrt (Koehler's Cruise Guide)."Focus on families has always been a priority ... [more]
22. September 2013
AIDA Cruises Recognized with Award for Being the Most Trusted Company for Clients
In Europe's largest consumer study, AIDA Cruises has been chosen by German consumers for the third time in a row as the most trusted brand in the "Cruises" category. The company accepted the Pegasus Award this past Friday, September 20, 2013, in Düsseldorf."Trust ... [more]
13. September 2013
AIDA Career Club for Professionals from the Gastronomy and Hotel Industries
Cruise line AIDA Cruises invites professionals from the gastronomy and hotel industries to its first AIDA Career Club on October 15, 2013. The event will take place at the "Food & Flavour" cooking school of celebrity chef Nelson Müller in Essen. During the course ... [more]
12. September 2013
AIDA Students venture out to Sea with Sail Training Ship "Großherzogin Elisabeth"
The sail training ship "Großherzogin Elisabeth" landed back in Rostock just yesterday. Twenty-five students of AIDA Cruises boarded the sail training ship on August 30, 2013 in Elsfleth and have been on a training voyage in the North Sea and Baltic Sea ever since. This ... [more]