Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
16. March 2013
AIDAstella christened! Ten godmothers and a big firework display light up the new cruise ship
The new cruise ship, AIDAstella, was christened at a special ceremony held in Warnemünde on the evening of March 16, 2013. The most emotional moment was the remarkable ceremony in the Theatrium when a total of ten godmothers performed the actual christening with the words: “You ... [more]
16. March 2013
AIDAstella christening opens new cruise season in Warnemünde
The first arrival of AIDAstella in Warnemünde today signals the opening of the new cruise season, with the ship passing by the pier heads at the entrance to the port at 7.45 a.m. this morning. A parade of boats with tugs, buoy tenders and passenger vessels with hundreds of ... [more]
14. March 2013
The countdown has started: the new cruise ship, AIDAstella, will be christened in Warnemünde on Saturday
The new cruise ship, AIDAstella, is on her way to Warnemünde. She will be christened at a special ceremony to be held in the Baltic Sea seaside resort on March 16, 2013. The ship with the resplendent puckered lips will pass by the pier heads at around 8.30 on Saturday morning, ... [more]
11. March 2013
AIDA Cruises 2015: from Japan to Germany in 86 days
A voyage from “the Land of the Rising Sun” to the Occident – what sounds like a fairy tale is, in fact, the maiden voyage of AIDA Cruises’ new generation of ships. The company is publishing information about the 86-day voyage of the new AIDA vessel from March 22 to June 16, 2015 ... [more]