Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
16. March 2013
AIDAstella christened! Ten godmothers and a big firework display light up the new cruise ship
The new cruise ship, AIDAstella, was christened at a special ceremony held in Warnemünde on the evening of March 16, 2013. The most emotional moment was the remarkable ceremony in the Theatrium when a total of ten godmothers performed the actual christening with the words: “You ... [more]
16. March 2013
AIDAstella christening opens new cruise season in Warnemünde
The first arrival of AIDAstella in Warnemünde today signals the opening of the new cruise season, with the ship passing by the pier heads at the entrance to the port at 7.45 a.m. this morning. A parade of boats with tugs, buoy tenders and passenger vessels with hundreds of ... [more]
14. March 2013
The countdown has started: the new cruise ship, AIDAstella, will be christened in Warnemünde on Saturday
The new cruise ship, AIDAstella, is on her way to Warnemünde. She will be christened at a special ceremony to be held in the Baltic Sea seaside resort on March 16, 2013. The ship with the resplendent puckered lips will pass by the pier heads at around 8.30 on Saturday morning, ... [more]
11. March 2013
AIDA Cruises 2015: from Japan to Germany in 86 days
A voyage from “the Land of the Rising Sun” to the Occident – what sounds like a fairy tale is, in fact, the maiden voyage of AIDA Cruises’ new generation of ships. The company is publishing information about the 86-day voyage of the new AIDA vessel from March 22 to June 16, 2015 ... [more]