Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
11. March 2013
AIDA Cruises takes delivery of new ship
On March 11, 2013, AIDA Cruises finally took delivery of its new ship, AIDAstella, from the Meyer Werft shipyard in Papenburg at a special ceremony. The vessel was handed over to the cruise operator in the presence of Michael Ungerer, President of AIDA Cruises, and Bernard ... [more]
01. March 2013
AIDA Cruises grows more quickly than the overall market once again in 2012
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says ... [more]
28. February 2013
AIDAstella with innovative environmental technology
With the commissioning of its 10th ship, AIDA Cruises continues to pursue its ongoing commitment to the environment in a consistent way. AIDAstella is the first ship in the AIDA fleet to be fitted with highly modern equipment for the treatment of ballast water. Treating the ... [more]
25. February 2013
Premiere season for AIDAstella
Between March and August 2013, the new cruise ship AIDAstella will discover the most beautiful places in Northern and Western Europe on 30 departures with routes of varying length. Guests can embark on these cruises in Hamburg or Amsterdam.In spring and summer 2013, AIDAstella ... [more]