Pressekontakt
Hansjörg Kunze
Vice President Communication & Sustainability
E-Mail: presse@aida.de
Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
11. March 2013
AIDA Cruises takes delivery of new ship
On March 11, 2013, AIDA Cruises finally took delivery of its new ship, AIDAstella, from the Meyer Werft shipyard in Papenburg at a special ceremony. The vessel was handed over to the cruise operator in the presence of Michael Ungerer, President of AIDA Cruises, and Bernard ... [more]
01. March 2013
AIDA Cruises grows more quickly than the overall market once again in 2012
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says ... [more]
28. February 2013
AIDAstella with innovative environmental technology
With the commissioning of its 10th ship, AIDA Cruises continues to pursue its ongoing commitment to the environment in a consistent way. AIDAstella is the first ship in the AIDA fleet to be fitted with highly modern equipment for the treatment of ballast water. Treating the ... [more]
25. February 2013
Premiere season for AIDAstella
Between March and August 2013, the new cruise ship AIDAstella will discover the most beautiful places in Northern and Western Europe on 30 departures with routes of varying length. Guests can embark on these cruises in Hamburg or Amsterdam.In spring and summer 2013, AIDAstella ... [more]