Prize-winning: AIDA cookbook receives Gourmand World Cookbook Award in Beijing
The prestigious Gourmand World Cookbook Awards were held in Beijing on May 20 and 21, 2014. Having already qualified in advance as the best German travel cookbook, “Das marktfrische AIDA Kochbuch” managed to take third place at the world finals.
During the course of 144 pages, AIDA chefs travel to eight port cities and present tasty recipes to try out in your own galley. AIDA's destinations are as diverse as their cuisines. In New York, the best steak goes first and foremost into the skillet. Curacao entices with exotic, low-calorie dishes. In Istanbul readers get acquainted with spices from the Orient. The culinary voyage of discovery continues on to the Indian city of Cochin, to Cadiz, Stockholm, Ho Chi Minh City and Palermo.
The best part is that many of the 64 recipes are easy to prepare and involve purchasing fresh produce from the market and uncomplicated preliminaries. Dishes, drinks, appetizers and desserts for four persons are presented here. AIDA chefs Frank Meissner and Guenther Kroack also serve up in each of the eight chapters a page detailing special foods from each destination along with amusing seafaring stories.
The AIDA cookbook is now available priced 19.90 euros in the AIDA Shop on board the AIDA fleet, at www.aida-onlineshop.de and in bookstores.
AIDA Night of the Proms 2013
The top stars for the AIDA Night of the Proms 2013 have now been confirmed: Morten Harket of A-ha, Amy Macdonald, The Baseballs, and John Miles will go live on stage this year with a symphony orchestra of 75 musicians. Mark King, the frontman and bassist of Level 42, is also on ... [more]
AIDA Recognized for Environmentally Friendly Fleet Management with the Green Fleet Award
On September 11 at the IAA in Frankfurt, AIDA Cruises was given the Green Fleet Award 2013 in recognition of its environmentally friendly fleet management. The prize is awarded each year by TÜV Süd and honors the most innovative and economical ideas for more environmental ... [more]
The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises
The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters ... [more]