Main content

News

“Build-A-Bear Workshop” now on AIDA cruises

Captain Teddy Bear very popular with young guests
Rostock, 29. January 2013

The companies AIDA Cruises and Bärenmacher GmbH now ensure soft and cuddly holiday memories with an exclusive cooperation arrangement: as from now, teddy bear fans can create their own AIDA bears on all AIDA ships using the Build-A-Bear Workshop model set.

The AIDA teddy bears are available in the AIDA Shop for €24.95. Young seafarers can also make their own special bear in the Kids Club under the guidance of the AIDA Kids Crew, filling the bear with cotton wool padding as they wish. The children then make wishes and give their new best friend a heart to bring him or her to life. At the end, each child is given a birth certificate for his or her personal teddy bear.

Several different outfits can be chosen for the teddy bear, with the captain’s uniform licensed specially for AIDA proving to be particularly popular.

The cuddly AIDA Clubbies - Dodo, Alwine, Itzi and Achwasachwas (OhWhatOhWhat) - also come from Build-A-Bear Workshop and can likewise be purchased on all AIDA ships.


Rostock, January 29, 2013

amenue
03. September 2013

The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises

The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters ... [more]

29. August 2013

AIDA Cruises invests 100 million euros into protecting the environment

AIDA Cruises is once again setting environmental protection standards with its upcoming generation of ships that will be put into service in 2015 and 2016. The new ships will feature a comprehensive filter system to reduce emissions.

AIDA President Michael Ungerer: "With ... [more]

19. August 2013

AIDA is Most Family-Friendly Cruise Company

AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 300 corporations from 35 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 35,000 families with one or more children were ... [more]