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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
02. July 2013
AIDA Ships offer new beverage packages
Drifting into the evening with a cocktail at sunset, having a refreshing beer after a fun excursion, or enjoying the wonderfully fragrant coffee creations in the afternoons - everyone will find their favorite drinks on board of the AIDA ships. And with the new package offers, ... [more]
30. June 2013
AIDA Cruises celebrates the keel laying of its new generation of ships
In an impressive, traditionally staged event, AIDA Cruises celebrated the keel laying of the first cruise ship of the new generation on June 30, 2013. The AIDA ships are being built at the shipyard belonging to Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki (Japan). Keiko ... [more]
28. June 2013
AIDA Cruises hosts ship tours in Warnemünde and Hamburg
For all cruise fans and those curious about cruises, AIDA provides an opportunity to see the AIDA ships up close and personal on selected dates this summer while they are in Rostock-Warnemünde and Hamburg.
The first cruise experience can be had on July 13, 2013, in ... [more]