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The AIDA Feeling: New AIDA Cruises Marketing Campaign Creates Appetite for Cruises
Rostock, 03. September 2013
The cruise company AIDA Cruises is heading into the fall by launching a new marketing campaign.
One of the campaign’s key components is an enhanced logo. In future AIDA will focus on its two trademark symbols: the red puckered lips on the ship's bow and the four bright letters AIDA. The noted Rostock painter Feliks Büttner painted the oceans’ most popular smile for the first time on the bow of an AIDA ship in 1996. Since then it has become one of the best-known trademarks in the tourism industry. The "club ship" as a logo add-on will be dropped. The new slogan - "Unique. Time after time." - evokes that AIDA feeling and describes what guests perceive after an AIDA cruise - an AIDA vacation is beyond comparison and is addictive in the best sense of the word.
"The campaign emphasizes our claim to offer quality right down to the smallest detail and thus provide our guests with a unique vacation. To this end we have systematically updated our trademarks and our logo. Our objective is to convey that sense of premium quality and individuality that an AIDA cruise offers, especially to new customers," says Robert Styppa, Vice President Marketing at AIDA Cruises.
Michael Samak, CEO of Saatchi & Saatchi Germany and Switzerland, adds: "The new brand strategy and marketing campaign focuses on positive feelings and emotional imagery." This is Saatchi & Saatchi’s and market leader AIDA’s first joint campaign. Saatchi & Saatchi has been AIDA's lead marketing campaign agency since November 2012.
Effective immediately, the new advertising motifs in nationwide daily newspapers and magazines will create an appetite for cruises on board AIDA ships. From the end of September on, TV commercials can also be viewed on virtually all German channels.
02. July 2013
AIDA Ships offer new beverage packages
Drifting into the evening with a cocktail at sunset, having a refreshing beer after a fun excursion, or enjoying the wonderfully fragrant coffee creations in the afternoons - everyone will find their favorite drinks on board of the AIDA ships. And with the new package offers, ... [more]
30. June 2013
AIDA Cruises celebrates the keel laying of its new generation of ships
In an impressive, traditionally staged event, AIDA Cruises celebrated the keel laying of the first cruise ship of the new generation on June 30, 2013. The AIDA ships are being built at the shipyard belonging to Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki (Japan). Keiko ... [more]
28. June 2013
AIDA Cruises hosts ship tours in Warnemünde and Hamburg
For all cruise fans and those curious about cruises, AIDA provides an opportunity to see the AIDA ships up close and personal on selected dates this summer while they are in Rostock-Warnemünde and Hamburg.
The first cruise experience can be had on July 13, 2013, in ... [more]