Main content

News

AIDA Cruises Celebrates the Opening of a New Entertainment House in Hamburg with two Premieres

"Who Wants to be a Millionaire" and "The Voice of the Ocean"
Rostock, 11. December 2013

"Who Wants to be a Millionaire" - starting immediately, Germany's most popular game show will be taking the ocean by storm on board AIDAluna, AIDAsol, and AIDAmar. The show was adapted and licensed for AIDA Cruises as part of an exclusive partnership with Sony Entertainment.
On board AIDA, candidates won’t be playing for money, but rather for a million points. The AIDA audience will be given voting devices, which they can use at the start of the show to play for the chance to be in the Hot Seat. Like in the original show, as the game progresses, the audience can also be used as a lifeline and is given the chance to guess the answer themselves.
A once in a lifetime trip awaits the candidate who makes it to the 15th level of play. The champion will receive a ticket for the 86-day maiden voyage of AIDAprima in early 2015 from Japan to Hamburg. In addition to that, there are many other attractive AIDA trips and prizes to be won.

"The Voice of the Ocean" is being launched in cooperation with Talpa Media starting in early 2014 on AIDAstella, AIDAsol, AIDAluna, and AIDAbella. During all 14-day trips, AIDA guests on board the four ships will get the chance to prove that they have what it takes to be a star.
Only the voice counts! In blind auditions, the best nine casting participants will fight to hear the coveted statement "I want you" from one of the three AIDA coaches, who will be taking up their places in the famous red chairs in the Theatrium. The candidates will be supported by AIDA bands. After each coach has chosen one favorite in the blind auditions, the AIDA audience will choose the winner in the grand finale of "The Voice of the Ocean". A vocal coaching session or an invitation to the auditions of "The Voice of Germany" awaits the winner.

Since 2001, the entire entertainment program for the ten ships of the AIDA fleet has been developed by AIDA Entertainment in Hamburg. The departments of costume design, costume production, and production are now enjoying their new home in 4,360 m² distributed over seven levels in the new Entertainment House in Sankt Pauli. The facilities include an artist stage equipped with the latest technology as well as true to the original Theatrium stages – enough space for the development of new AIDA entertainment content as well as the perfection of existing shows.
In 2013 alone, seventeen new shows celebrated their premieres aboard the ten AIDA ships. Each evening, the artists of the AIDA show ensemble wow 18,000 guests with up to four different shows. Forty-six hours of live entertainment are produced each day by the eight hundred employees and artists of the entertainment department on board. One hundred employees work at the location in Hamburg.

amenue
30. May 2013

Two-star chef delights guests on AIDAluna

The AIDA gourmet crew is taking a culinary journey through the Caribbean Islands from February 23, 2014 to March 9, 2014. Two-star chef Peter Knogl, AIDA head chef Günther Kroack, and award-winning sommelier Gunnar Tietz are leading the way. This savory journey includes a ... [more]

29. May 2013

AIDA: Number of Facebook Fans reaches Half a Million

On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has ... [more]

23. May 2013
Gemeinsames Provisionsmodell für AIDA und Costa in Deutschland

Joint commission model for AIDA and Costa in Germany

The new, joint commission model for AIDA Cruises and Costa Cruises for fiscal year 2014/2015 was unveiled on May 22, 2013, as part of a Costa Cruises incentive trip for the top salespeople in 2012. One hundred of the top sales partners were introduced to the details of the new ... [more]