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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
08. August 2019
AIDA Cruises: Alexander Ewig is the new SVP Marketing
With Alexander Ewig, an international marketing & digital expert is joining AIDA Cruises’ management team starting on September 1, 2019.In this position, he will be responsible for the entire brand communication, including direct sales and e-commerce.“One of the biggest ... [more]
01. August 2019
AIDA Cruises starts new round of job training
On August 1, 15 young people will start their job training with the cruise company AIDA Cruises and at the AIDA Customer Center. Ten future travel agents will be joining the AIDA Customer Center in August. AIDA Cruises, meanwhile, will gain a media designer, an industrial ... [more]
26. July 2019
Hamburg Cruise Days: AIDAperla to lead grand Departure Parade
Every two years, the Hamburg Cruise Days attract thousands of cruise fans to the Port of Hamburg. This is already the fourth time that AIDA Cruises has been a premium partner of this maritime event.
Visitors this year will be able to marvel at no fewer than three AIDA ships – ... [more]