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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
17. July 2019
AIDA ship visits now in Copenhagen
This summer, for the first time ever, those interested in a cruise will have the chance to visit a ship of the AIDA fleet in the Danish capital, Copenhagen. AIDA Cruises has already been offering people the opportunity to take a tour of an AIDA ship in German ports, Mallorca or ... [more]
15. July 2019
AIDAcara: First call in Bremerhaven
In celebration of AIDAcara’s maiden call in Bremerhaven, Captain Manuel Pannzek welcomed numerous guests from the city of Bremerhaven, port management and the tourist industry on board for the traditional plaque ceremony on Saturday, July 13, 2019.
With Bremerhaven, AIDA ... [more]
12. July 2019
AIDA Cruises presents latest sustainability report: World's first LNG-operated cruise ship, AIDAnova, commissioned in 2018
In the latest edition of “AIDA cares” the company documents further progress on its way to emission-neutral cruising. As early as 2023, 94 percent of all AIDA guests will be sailing on ships that can be fully operated with low-emission liquefied natural gas or, in port, with ... [more]