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Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
06. May 2019
HAMBURG PORT ANNIVERSARY: Four AIDA ships and spectacular fireworks
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Visitors can look ... [more]
26. April 2019
AIDAnova begins her 2019 summer season in Palma de Mallorca
On Saturday, April 27, 2019, AIDA President Felix Eichhorn and Captain Boris Becker welcomed numerous representatives from politics, port-related businesses and tourism aboard AIDAnova in Palma de Mallorca for the traditional plaque & key ceremony. This event marked the ... [more]
26. April 2019
Premiere in Barcelona: AIDAnova is first ever ship to be supplied with low-emission liquefied natural gas (LNG) in the Mediterranean
On April 26, 2019, AIDA Cruises and numerous representatives from politics, port-related businesses and tourism celebrated the first-time arrival of the world’s first LNG cruise ship in Barcelona. On the same day AIDAnova was fueled for the first time in the Mediterranean with ... [more]