Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
04. October 2018
Wonderful prospects for racing cyclists with the AIDA BIKE CAMP
Sport is one of AIDA Cruises’ great passions. The cruise company offers a huge range of active excursions and athletic challenges on all AIDA ships. As of now, all racing cyclists can take advantage of the AIDA BIKE CAMP which can be booked on selected routes. Riding their own ... [more]
28. September 2018
Show premiere on board AIDAluna
It‘s not just the ship and its destinations that make up a cruise with AIDA, but also the award-winning entertainment program on board.
The new show „Augenblick“ (engl. „Moment“) celebrated its premiere on board AIDAluna. The show is a new music and artistry program in which ... [more]
28. September 2018
AIDA Cruises receives renowned Green Cruising Award 2018 for “Green-Cruising” Project
In the context of the 32rd two-day long Stuttgart Controlling and Management Forum, the Green-Controlling-Award 2018 was granted by the Péter-Horváth foundation on September 19, 2018. This year’s awardee is AIDA Cruises with its “Green Cruising” Project. Senior Vice President ... [more]