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AIDA says “Thank You” to a million Facebook fans
Rostock, 29. January 2016
The cruise company AIDA cruises welcomed its millionth fan to Facebook on January 29, 2016. Germany’s biggest cruise company has thus crossed a magic threshold right on time for its “20 Years of AIDA” anniversary, and it is the leader in Germany in terms of its gigantic fan community.
AIDA Cruises has been on Facebook since 2008 and the number of AIDA fans has been increasing every week since then. The AIDA Facebook page provides information about cruises with AIDA, the latest offers, and lots of interactive competitions, apps, and even live reports on major events. The AIDA online content receives more than 20,000 likes per week.
“We are delighted at breaking this new record. For us it is confirmation that our AIDA Facebook page is giving our guests exactly what they want. We are offering them an interactive platform where they can instantly share their adventures, experiences and emotions,” says Felix Eichhorn, President of AIDA Cruises. “This channel allows us to respond particularly well to our guests’ need for fast information and comprehensive service.”
Facebook and other social media networks have become an important communication channel for AIDA. Apart from Facebook, AIDA is also on Twitter, YouTube and Google+. Furthermore, the company’s own AIDA Weblounge is the biggest German-speaking travel community of any tour operator with over 100,000 members. Across all platforms AIDA reaches a combined total of over 3 million users per week.
This year, numerous activities and campaigns on the various AIDA online platforms are devoted to the “20 Years of AIDA” anniversary. The company launched a new era of cruise travel in Rostock in 1996 with its first ship, today’s AIDAcara. The fleet currently comprises ten ships on which millions of AIDA guests have enjoyed unforgettable and magical vacations.
For further information, please visit www.aida.de, www.facebook.de/aida
04. March 2018
AIDA Cruises appoints Germany’s first female cruise ship captain
Starting now, Nicole Langosch (34) will be in charge of AIDAsol. This makes her the first female captain in the AIDA fleet and highest-ranking woman on a cruise ship in Germany.
Nicole Langosch was born in Osterode/Harz and grew up in Herborn in Hesse. Sailing was her first ... [more]
01. March 2018
Vacation ahoy! AIDAprima and AIDAperla present new staterooms for families
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27. February 2018
AIDA Cruises continues its successful growth path by ordering a third cruise ship from the Meyer Werft shipyard
In 2023, the German market leader for cruises vacation will put another ship of its new generation into service. AIDAnova, the first newbuilt of this ship class, will join AIDA Cruises’ fleet this autumn. She will then be followed by the two sister ships of this series in spring ... [more]