Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
20. December 2017
AIDAcara is first ship in AIDA fleet to dock Down Under
On Tuesday evening, December 19, 2017 (CET), AIDAcara was the first ship in the AIDA fleet to dock at the harbor in Sydney, Australia. This first docking during her world cruise – which, over 116 days, will take the ship to 41 ports in 23 countries on five continents – was ... [more]
20. December 2017
There’s a Christmas feel aboard the AIDA fleet
The last Christmas trees arrived aboard the 12 AIDA ships in recent days. Today, December 20, 2017, AIDAcara received a delivery of 13 fir trees that will get our world travelers in a festive Christmas mood while they’re far from home. A further 14 Nordmann fir trees will go ... [more]
24. November 2017
AIDA Cruises starts LNG operation in Mediterranean ports
Following the first successful tests, AIDA Cruises begins gradually over the coming weeks with the regular operations for supplying AIDAperla with low-emission liquefied natural gas (LNG) while docked at the ports of Barcelona (Spain), Marseille (France) and Civitavecchia ... [more]