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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
07. September 2017
Three awards for AIDA
On September 5, 2017, AIDA Cruises received the “German Cruise Line Award” three times at Seatrade Europe in Hamburg, the leading exhibition for the cruise industry. AIDA won in the categories Environmental Commitment and Favorite Ship. The award presented by the port ... [more]
24. August 2017
Hamburg Cruise Days 2017: AIDAprima leads the grand ships’ parade
One of the guests at the Hamburg Cruise Days on Saturday, September 9, 2017, will be an AIDA ship, in the shape of AIDAprima. The 300-meter-long and 37-meter-wide cruise ship will lead the grand Cruise Days Parade on Saturday evening (starting around 9:15 p.m.) and she will also ... [more]
11. August 2017
AIDA Cruises greets Hanse Sail 2017 with two AIDA ships
For the fourth time in a row, AIDA Cruises has agreed to sponsor a ship for one of these major public attractions of one of Germany’s biggest maritime festivals. Thanks to the support of the cruise company based in Rostock, the venerable Russian vessel “Kruzenshtern” will be a ... [more]