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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
06. July 2017
First AIDA Volunteer on Board the Africa Mercy
Mercy Ships and AIDA have reached a key milestone in their recently announced cooperation by kicking-off a joint volunteer program for employees and crew who will from now on provide practical help on board. For a total of four months, the first AIDA volunteer Tomislav Zubovic ... [more]
30. June 2017
Lena Gercke christens AIDAperla in Palma de Mallorca
The big moment finally arrived at 10:30 p.m. on June 30, 2017: Model and presenter Lena Gercke christened the 12th member of the AIDA fleet with the name “AIDAperla”. An imposing music and light show, followed by a dazzling firework transformed the night sky above the harbor and ... [more]
26. June 2017
Countdown started: Lena Gercke to christen AIDAperla in five days
The big moment will arrive at around 10:15 p.m. on Friday, June 30, 2017: Model and TV host Lena Gercke will be christening the twelfth member of the AIDA fleet in the name of AIDAperla in the harbor of Palma de Mallorca (Spain).
Ahead of the christening, AIDA Cruises is ... [more]