Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
20. April 2017
Oktoberfest fun with DJ Ötzi on board AIDA
September is Oktoberfest time – and not just in the capital of the Free State of Bavaria. For the start of what is probably the world’s biggest and best-known popular festival, AIDA Cruises is bringing all the fun of the Oktoberfest on board. Guests on board the entire AIDA ... [more]
12. April 2017
Lena Gercke christens AIDAperla
Lena Gercke will christen AIDAperla, the twelfth member of the AIDA fleet, in Palma de Mallorca on June 30, 2017. In Germany the likable beauty is among the most famous and successful models and presenters. The skyline of the old city of Palma will form the perfect backdrop when ... [more]
05. April 2017
After beauty makeover AIDAvita begins first Selection season
On Wednesday, April 5, 2017 at 7:00 a.m. on the dot, the cruise ship AIDAvita docked at the cruise terminal in Hamburg Steinwerder. The same evening, at 6:00 p.m. the cry of “cast off!” went up for around 1,200 guests on board, when the ship set sail on a short cruise to the UK ... [more]