Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
11. January 2017
“We proudly serve Starbucks” – new on board AIDAprima
AIDA Cruises, the Number One in the German cruise market, has brought premium coffee brand Starbucks on board - thus once again expanding its catering range. With its broad product palette the long-standing American company is the world’s leading brand for specialty coffees.As ... [more]
09. January 2017
GREEN SPA certificate awarded to AIDAprima
AIDA Cruises is the first cruise company to be certified for its commitment to sustainability by the Deutscher Wellness Verband e.V. (German Wellness Association). AIDAprima’s Organic Body & Soul Spa has been awarded the GREEN SPA certificate, achieving the top quality grade ... [more]
29. December 2016
Summer Highlight 2017: New flagship AIDAperla sets sail in Western Mediterranean already from July
AIDAperla, the latest offshoot of the Rostock-based cruise company, AIDA Cruises, will already be arriving in the Western Mediterranean in July 2017, two months earlier than planned. Following AIDAprima’s successful launch, AIDA Cruises will be welcoming her sister ship ... [more]