Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
13. December 2016
AIDA Cruises celebrates exclusive movie preview
Premiere party for “Kundschafter des Friedens” with Winfried Glatzeder and director Robert Thalheim on board AIDAprima
The big day is coming up on January 12, 2017: for the first time, exclusively, and ahead of the official movie theater launch, AIDA guests and invited ... [more]
07. December 2016
20 years of smiling lips – That was AIDA’s anniversary year 2016
The cruise line AIDA Cruises is looking back at one of its most successful years in its 20-year-old corporate history. With AIDAprima, the flagship of the latest AIDA generation, the company has once again entered new territory and proven its innovative power. Its christening ... [more]
17. November 2016
“Ship of the Year 2016”: AIDAprima was awarded twice
During the 6th Cruise Congress in Hamburg AIDA Cruises was presented not once but twice with a “Cruise Guide Award” on November 16, 2016. The 12-member panel of experts voted the cruise ship AIDAprima the winner in the categories “Sport and Spa Facilities” and “Family ... [more]