Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
21. February 2020
AIDA Cruises: Bookings start now for the new 2021/22 catalog
Today (February 21, 2020), bookings open for the new AIDA Cruises catalog “HOME OF THE SMILE!” From March 2021 to April 2022, the ships in AIDA’s fleet will be taking guests to over 250 ports in 70 countries, on six continents.
Enjoy summer with AIDA
The wide variety of AIDA ... [more]
20. February 2020
The new cruises with AIDAbella
On February 26, 2020, bookings open for AIDA’s new vacation offers with AIDAbella to popular destinations in the Mediterranean in spring 2020.
From March 10 to April 30, 2020, AIDAbella is departing from Palma de Mallorca to sail the western Mediterranean on four- to five-day ... [more]
11. February 2020
A school for Madagascar: On its 10th anniversary, AIDAblu donates 85,000 euros
On February 9, 2020, AIDAblu celebrated its 10th anniversary. Rather than cake and gifts, AIDAblu’s two captains, Peter Schade and Tönnies Kohrs, and their crew had a heartfelt wish: “With each visit, Madagascar has become more and more special to us.” The idea to collect ... [more]