Main content
750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
25. May 2016
Football Fever on AIDA Ships for the Euro 2016 Championship
From June 10th onward, all eyes in the world of football will be on France, and the guests aboard AIDA ships will be at the party too, cheering on and celebrating their favorite teams. Every game of the Euro 2016 Championship will be broadcasted live on all eleven AIDA ships, ... [more]
13. May 2016
Premiere in the port of Hamburg: AIDAprima and AIDAsol to be supplied with clean electricity from LNG in Hamburg on May 14
The port of Hamburg will be celebrating a premiere relating to LNG supply this Saturday. On May 14, AIDAprima and AIDAsol will be the first two AIDA ships to be simultaneously supplied with and/or powered with energy produced from LNG (liquefied natural gas) while berthed in the ... [more]
08. May 2016
AIDAprima successfully christened
1.6 million visitors of the 827th HAMBURG PORT ANNIVERSARY experienced one of the most spectacular christening events in cruise history. Several millions of people watched the festivities at the harbor, on television, online, and on Facebook when the young actress Emma Schweiger ... [more]