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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
08. May 2016
Successful AIDAprima christening
The big moment finally came in the evening of May 7, 2016, at 10:15 pm: AIDAprima was christened by the young actress Emma Schweiger. An impressive music and light show followed by brilliant fireworks turned the night sky over the Port of Hamburg’s festival promenade into a ... [more]
06. May 2016
Statement by Dr. Monika Griefahn, Chief Sustainability Officer AIDA Cruises
"We roundly reject these accusations. What NABU is doing here is pure manipulation. NABU's measurements are devoid of any scientific basis and are not the result of a recognized testing procedure. AIDAprima features the most cutting-edge environmental technology technically ... [more]
02. May 2016
AIDA Cruises: Emma Schweiger to christen AIDAprima on May 7, 2016, as highlight of the HAMBURG PORT ANNIVERSARY
AIDAprima, the eleventh member of the AIDA fleet, will be christened by Emma Schweiger (13) on May 7, 2016, as a glamorous highlight of the 827th HAMBURG PORT ANNIVERSARY. With her down-to-earth, cheerful personality, the young actress embodies the fresh and unconventional ... [more]