Main content
AIDA Cruises grows more quickly than the overall market once again in 2012
Cruise guests are again prepared to spend more money on quality
Rostock, 01. March 2013
AIDA Cruises, the leading cruise operator in Germany, once again grew more strongly than the cruise market as a whole last year. “Despite the difficult market environment at the beginning of the year, we are experiencing continued interest in cruise vacations with AIDA”, says Michael Ungerer, President of AIDA Cruises. “The demand for AIDA Cruises also developed very well in 2012”, adds Ungerer. In 2012, the Rostock-based cruise operator welcomed 632,700 guests on board its nine cruise ships.
Michael Ungerer, who has headed AIDA Cruises as President since mid-2012, particularly emphasizes the growing willingness of guests to again pay a reasonable price for good quality on board. “Thanks to our high quality standards, our excellent service and the most modern environmental standards, 94% of all our guests stated that they were highly satisfied with what we offer. Quality has its price and our guests are prepared to pay this. They know they can rely on us.”
Michael Ungerer extended his sincere thanks to all AIDA sales & marketing partners, saying: “Without the trusting cooperation of our external sales partners in over-the-counter sales, we would not have been able to conclude the past year so successfully.”
AIDA Cruises is also aiming for further growth with more product innovations over the coming year. The company is commissioning yet another new ship in a few days in the form of AIDAstella. By 2016, the AIDA fleet – one of the most modern and energy-efficient cruise ship fleets in the world – will increase to 12 ships, offering cruises in the Mediterranean, around the Canary Islands, in the North Sea and Baltic Sea, in the Caribbean, North and South America, Dubai as well as Asia. The company is supported in the sales and marketing of its cruises by 12,860 tourism partners in Germany, Austria and Switzerland. AIDA Cruises currently employs around 6,000 personnel from 25 countries, with 5,200 of them working on board and 800 at the company’s registered offices in Rostock and Hamburg.
AIDA Cruises will be represented at this year’s ITB trade fair in Hamburg (Stand 102 in Hall 6.2.A).
Rostock, March 1, 2013
27. April 2016
AIDAprima: Maiden call at Southampton
On the morning of April 27, 2016, AIDAprima, the new flagship of AIDA Cruises, docked in Britain’s Southampton port for the first time as part of a four-day short cruise.From May 3, 2016 onwards, AIDAprima will always be visiting Southampton on Mondays. This British port is one ... [more]
21. April 2016
Her first call at port: AIDAprima says hello to Hamburg
On the morning of April 21, 2016, AIDAprima, the new flagship of AIDA Cruises, entered the Port of Hamburg. At around 8 am, the 300-meter-long ship docked for the first time at the Cruise Center Hafencity West. The plaque to commemorate this first call at port was presented to ... [more]
14. March 2016
AIDA Cruises takes delivery of new flagship AIDAprima
On March 14, 2016, AIDA Cruises took delivery of its first newbuild of a new ship generation from Mitsubishi Heavy Industries Ltd. (MHI) in Nagasaki during a formal ceremony. In the presence of Michael Thamm, CEO of the Costa Group, and Felix Eichhorn, President AIDA Cruises, ... [more]