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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
08. February 2020
AIDA sets sail for Hamburg
AIDA Cruises is sending a total of eight ships to the Elbe during the 2020 cruise season. These ships will dock in the Hanseatic City 97 times. AIDAcara is kicking off the nine-month AIDA season at the metropolis on the water with its arrival on February 8, 2020. Along with ... [more]
07. February 2020
Twelve schools in just one year: AIDA Cruise & Help launches further construction projects
The traditional Christmas and New Year’s Eve raffle on board all AIDA ships was another great success last year. With an amazing total donation sum of 160,000 euros, AIDA guests and the crew contributed to new school construction projects initiated by AIDA Cruise & Help. ... [more]
30. January 2020
Extra Time for AIDAs "All Inclusive Summer"
From 30 January 2020, AIDA Cruises will be offering the new AIDA PREMIUM ALL INCLUSIVE tariff. This allows guests to enjoy a maximum on holiday freedom at a special price and with optimum cost control.The tariff is valid for many AIDA summer cruises starting from a length of 7 ... [more]