Main content
Brandwatch Report: AIDA Cruises is Top in Social Media
Rostock, 30. July 2015
AIDA Cruises is one of the most successful travel companies in the social web according to findings of a report by social media monitoring provider Brandwatch. Brandwatch analyzed the activities of the ten largest German travel companies and the ten most popular online travel companies for 10 weeks.
At 946,200 likes, the cruise line has by far the most Facebook fans of the large travel companies. Particularly noteworthy is that AIDA's percentage of online communications in social media is 57 percent. This means that of all communications about the large travel companies, more than half of the users are talking about and with AIDA.
Apart from Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, Instagram and the company's own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with guests and fans. AIDA Weblounge also provides new customers interactive access to AIDA, and they can, for example, explore the ship before the voyage with the help of videos and photos, learn about onboard offers, and exchange information with each other. The AIDA Social Media Newsroom at www.aida.de provides a compilation of information from all AIDA social media channels.
Rostock, July 30, 2015
The entire report is available at brnw.ch/1D8HvR5.
05. October 2015
“AIDA is all fired up for Hamburg”
New York, Montreal, New Orleans – these are just three of over 180 destinations in the world where the ten ships of the AIDA fleet will be promoting Hamburg as venue for the Olympic Games in 2024. “AIDA is all fired up for Hamburg” can be seen on the highly visible flags that ... [more]
01. October 2015
25 years of German Unity: AIDA Cruises anchors in Frankfurt am Main
Germany’s leading cruise line AIDA Cruises is joining the celebrations for “25 years of German Unity” at the Main metropolis Frankfurt from October 2nd to the 4th together with the Hanseatic City of Hamburg. Over one million visitors are expected to attend this year’s ... [more]
17. September 2015
AIDA wins prestigious Pegasus Award
German consumers have voted the cruise line AIDA Cruises Most Trusted Brand 2015. This is the result of a representative survey conducted by Reader's Digest, in which respondents voted AIDA in first place without any prompting in the Cruises category. This is the fifth time in a ... [more]