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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
23. December 2014
AIDAprima – cool fun on a floating ice rink
For the first time on the German cruise market, the new flagship of AIDA Cruises offers physically active guests the opportunity to put on their ice skates on the high seas. With the floating ice rink on the sports deck of AIDAprima, the cruise ship company is adding a new ... [more]
19. December 2014
AIDA Cruises: New Year Raffle to support the SOS Children’s Villages
AIDA Cruises has already been supporting the work of the SOS Children’s Villages for 10 years, by donating the revenue from the raffle that it traditionally holds on board the AIDA fleet on December 31. This year, the donation will once again benefit aid projects in the ... [more]
17. December 2014
New AIDA Kids & Teens Show with hip-hop band “Deine Freunde
The acclaimed hip-hop band “Deine Freunde” will be thrilling children and teenagers on AIDA ships from March 28, 2015, with a new Kids & Teens Show. “Fettes Brot” live DJ Markus Pauli, “Echt” drummer Florian Sump, and Lukas Nimscheck from Schmidt’s Tivoli will even be on ... [more]