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AIDA: Number of Facebook Fans reaches Half a Million
Rostock, 29. May 2013
On May 29, 2013, AIDA Cruises welcomed the 500,000th fan on the AIDA Facebook page. With this figure the cruise line is on the top rung in the German tourism industry. AIDA started its presence in the social network Facebook in July 2009. Since then, its fan base has continuously grown.
To celebrate the half-million mark, AIDA started many initiatives involving its social networks. Cakes will be offered on all ten AIDA ships. Crew members are sending video messages from the ships to the AIDA fan community, and the company is offering attractive competitions. In addition to Facebook, AIDA also uses Google+, Twitter, YouTube, Pinterest, and the company’s own online community AIDA Weblounge at www.aida-weblounge.de to actively communicate with its guests and fans.
“Direct contact with our fans is important to us. We are there for them 365 days a year to answer their questions. The fact that we have 500,000 ‘Likes’ shows that our guests like to use this service,” says the Director of E-Commerce Carsten Fetzer.
The Facebook fan page not only offers a lot of information for cruisers and a practical cruise search function, but also the opportunity for an exchange. You can find more information at www.aida.de/aidacommunity.
18. September 2014
Art, Cocktails and Night Cruises: New AIDA Excursions in New York
At the start of the cruise season in North America, AIDA is presenting new additions to its excursion program in the Big Apple. Guests on board AIDAluna, AIDAbella and AIDAvita can experience the new offerings as premieres beginning in September.
These exciting excursions are ... [more]
16. September 2014
AIDA Cruises once again honored with prestigious Pegasus Award
For the fourth time in a row, consumers in Germany have named AIDA Cruises as the “Most Trusted Brand” in the “Cruise” category, in one of Europe’s biggest consumer studies.
The study, conducted by the international media company, Reader’s Digest, identifies the most trusted ... [more]
01. September 2014
AIDA is Most Family-Friendly Cruise Company
AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 400 corporations from 58 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 405,000 families with one or more children were ... [more]