New AIDA Smart TV App
As the first cruise line in Germany, AIDA Cruises will be releasing an app for Smart TVs. Starting on January 17, 2014, this can be downloaded for free in the Samsung App Store.
After the rapid proliferation of smartphones, Smart TV is the next digital trend in Germany. Carsten Fetzer, Director of E-Commerce, says, “I believe that the use of Smart TVs will increase even further. This will allow us to give a continuously rising number of Smart TV users the opportunity to get to know AIDA cruises and to get inspired for their next vacations.”
In addition to a variety of information on AIDA cruises, the AIDA Smart TV App also offers an extensive media library with several videos on the ships and destinations. And formats like “AIDA Voyage TV” can stir a love of travel in viewers as they sit in their living rooms. More information can be found at www.aida.de/smarttv.
Art, Cocktails and Night Cruises: New AIDA Excursions in New York
At the start of the cruise season in North America, AIDA is presenting new additions to its excursion program in the Big Apple. Guests on board AIDAluna, AIDAbella and AIDAvita can experience the new offerings as premieres beginning in September.
These exciting excursions are ... [more]
AIDA Cruises once again honored with prestigious Pegasus Award
For the fourth time in a row, consumers in Germany have named AIDA Cruises as the “Most Trusted Brand” in the “Cruise” category, in one of Europe’s biggest consumer studies.
The study, conducted by the international media company, Reader’s Digest, identifies the most trusted ... [more]
AIDA is Most Family-Friendly Cruise Company
AIDA Cruises has been voted Germany's most family-friendly cruise company. The family-friendly policies of over 400 corporations from 58 industry sectors were rated in a survey by ServiceValue Ltd., covering all of Germany. Around 405,000 families with one or more children were ... [more]