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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
17. July 2014
New features in MyAIDA: Vacation enjoyment starts even before the trip
MyAIDA is a personal travel guide before, during, and after the cruise. New features and benefits keep making the online portal service more attractive.
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11. July 2014
Press statement on Ashdod (Israel)
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04. July 2014
Dance on the Atlantic – crossing the big pond with AIDA
When the famous seafarer Christopher Columbus sailed across the Atlantic in 1492 he didn’t know where the voyage would end. In America. Five centuries after his discovery of the new continent, crossing the Atlantic Ocean by ship has lost none of its fascination and allure. In ... [more]