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750,000 Facebook fans on board
AIDA top-ranking on Facebook
Rostock, 01. July 2014
On June 28, 2014, AIDA Cruises welcomed its 750,000th fan on the AIDA Facebook page. This places the cruise line in a top position for tourism in Germany. AIDA joined the social network in July 2009. Since then, the fan community has continuously grown.
“Direct contact with our fans is important to us,” says Carsten Fetzer, Director E-Commerce at AIDA Cruises, “We’re there for them 365 days a year and answer their questions. 750,000 likes show that our guests appreciate this service.”
The Facebook offering ranges from apps and contests, to special deals that are updated daily, to live reporting of events such as the Hamburg Port Anniversary or the Hamburg Cruise Days. Events like the current “AIDA and I” are a lively example of fan engagement. Cruise goers are encouraged to upload their AIDA moment as a photo. This will then appear on a huge photo wall on board the new flag ship AIDAprima. Attractive prizes can also be won.
In addition to Facebook, AIDA also uses Google+, Twitter, Youtube, Pinterest and the company’s own Online Community AIDA Weblounge at www.aida-weblounge.de for active communication with guests and fans. Here, new customers also find interactive access to AIDA and can familiarize themselves with the ships before their cruises e.g. through videos and photos; they can learn about the offers on board and exchange with each other.
19. June 2014
First guide dog goes on an AIDA cruise
Barrier-free accessibility is a high priority with AIDA Cruises. In May 2014, a certified guide dog accompanied a couple on an AIDA Cruise for the first time. Nine-year-old Alfa helped her blind owner, Frank Kähms, make his way around the ship. This was a first for him and also ... [more]
30. May 2014
Excellent conferencing at sea: AIDA vessels recognized as “Certified Conference Ships”
AIDAaura and AIDAvita are the first cruise ships to receive the accolade of “Certified Conference Ship.” The ships were audited in mid-May and certified with the quality check of the VDR (German Business Travel Association).This means that the ships meet all quality criteria ... [more]
27. May 2014
Prize-winning: AIDA cookbook receives Gourmand World Cookbook Award in Beijing
The prestigious Gourmand World Cookbook Awards were held in Beijing on May 20 and 21, 2014. Having already qualified in advance as the best German travel cookbook, “Das marktfrische AIDA Kochbuch” managed to take third place at the world finals.During the course of 144 pages, ... [more]